Oakley enters the surf/lifestyle apparel market
Oakley is entering into the surf/lifestyle apparel market. At last week´s Surf Expo trade show in Orlando, Florida, the eyewear brand showed retailers its Summer 2002 line of boardshorts, walkshorts, tops and denim.
With its launch of surf apparel, some existing Oakley teamriders have signed on to be part of the brand´s head-to-toe crew. Most notably, Damien Hobgood, Bobby Martinez, Dean Morrison, Bobby Hansen, and Brian Conley will each be rocking Oakley apparel.
Check out the team profiles and read the complete Transworld report available here
Industry - Surfersvillage.