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Reef brand names Haymaker new creative agency



Industry Updates

Global Surf Brand names Haymaker "Creative Agency of Record"

Surfersvillage Global Surf News, 9 November, 2017 - Haymaker has been named creative agency of record for Reef. The win comes after a competitive review and is the first AOR win for Haymaker.

Haymaker has seen impressive growth after launching in February of 2017, putting out work for 23andMe, Lionsgate Entertainment, KaBOOM! and Reef. The Los Angeles based shop will lead brand creative and social duties, launching a new brand campaign in 2018.

“Reef has been an innovative company since day one. Whether it’s building bottle openers into the sole of their sandals or transforming four classic SURFER® Magazine covers into sandals you can pop out and wear, Reef has consistently pushed the boundaries of beach culture. We couldn’t be happier to help them rethink and reimagine the role their brand can play,” said Matt
Johnson, Founder and Chief Strategy Officer at HAYMAKER.

“Our passion to forge deep emotional connections through our brand story and product line is what drives us here at Reef,“ says Mike Matey, VP of Marketing. “HAYMAKER is the perfect partner to push us to the next level and make a huge impact. Their insights, instincts, and creative horsepower are second to none, and we’re excited for the road ahead.”

“We love to partner with brands with big ambitions. From our first meeting, to our first project, and throughout the pitch process, it was clear that Reef wanted to swing big. I’m happy HAYMAKER gets to play a role in their brand story moving forward,” said Jay Kamath, Founder and Chief Creative Officer at HAYMAKER.


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