SAE Group to power the Hurley High Performance Center
Surfersvillage Global Surf News, 24 January, 2018 - Surfing Australia will harness the power of the sun thanks to a three-year partnership with SAE Group who will supply the Hurley Surfing Australia High-Performance Centre (HPC) with Solar energy as part of the centre expansion due for completion later this year.
Not only will SAE Group power the HPC, they have come on board as proud new naming rights sponsors of the SAE Australian Surf Festival as well as a presenting rights partner of the Australian SUP Titles.
“We are stoked to be partnering with Surfing Australia," said SAE Group Managing Director Glen Ashton.
"Our aligned vision to create a healthier, happier Australia whether that’s through surfing or providing clean, renewable energy solutions to all Australians, made it an easy decision. We love what Surfing Australia do and what they stand for and we are excited to power the development and continued growth of this iconic Australian sport, and have a little fun along the way.”
SAE Group branding will be highly visible at the HPC, on the beach at the SAE Australian Surf Festival, Australian SUP Titles and the nudie Australian Adaptive Surfing Titles of which they also become a support partner of. Selected Surfing Australia events will also be powered via the use of one of SAE Group’s portable solar solutions.
The SAE Group brand will also be featured on Surfing Australia’s websites (including mySURF.tv) and social media platforms in the form of branded content clips.
Surfing Australia CEO Andrew Stark said: "We are extremely appreciative of the support of SAE Group and welcome them as a new partner of Surfing Australia. The new expanded HPC will be an amazing facility for Australian surfers and the local community and it is fantastic to be able to power the HPC utilising the latest solar power technology from SAE.”
Further strengthening the partnership will be a dedicated SAE Solar TV display within the HPC which will display real-time data of the energy efficiencies of the centre.