Visa to be the official payment partner of the Quiksilver and Roxy Pro Gold Coast
Surfersvillage Global Surf News, 14 March, 2017 - The World Surf League has announced a partnership with Visa as the official payment partner of the Quiksilver and Roxy Pro Gold Coast, the first stop on the 2017 WSL Championship Tour.
The partnership was launched today in Austin, Texas with a live stream from the Gold Coast in Australia featuring WSL Commentator Joe Turpel and CT competitor Sage Erickson on the opening day of the Quiksilver and Roxy Pro Gold Coast.
“We are thrilled to welcome Visa, one of the most iconic brands in the world, to the WSL partner family,” said Mark Noonan, Chief Commercial Officer at WSL. “We look forward to working with them to showcase their innovative payment technologies to our fans at the Quiksilver and Roxy Pro Gold Coast and those watching the live global broadcast.”
In addition to being the official payment partner at this event, Visa will pilot a new and unique wearable product at the Quiksilver and Roxy Pro Gold Coast: payment-enabled sunglasses. The stylish shades feature contactless payment capability, merging function and fashion for surfing fans, and eliminating the need to carry cash or cards on the beach. Visa will also integrate technology and branding at the point-of-sale for fans attending the competition.
To extend the reach of Visa’s activities beyond the beach, WSL will also be producing and distributing a series of vignettes highlighting how Visa can help enable the travel experience which is so fundamental to the surfing culture.
“Visa is excited to make waves in the surfing world with a sponsorship of the Quiksilver & Roxy Pro, the first stop on the 2017 World Surf League Championship Tour,” said Chris Curtin, Chief Brand & Innovation Marketing Officer at Visa. “Surfing culture represents a lifestyle without barriers, and Visa helps fans achieve a life unbound – whether it’s paying with their sunglasses or traveling around the world.”