Apparel brand announces it has signed a licensing agreement with legendary surf brand
Surfersvillage Global Surf News, 6 September, 2017 - Irvine - Z Supply, LLC, the Orange County-based contemporary apparel company, announced its newest licensed addition to its Icons of Culture surf heritage collection, Maui and Sons. The first women’s collection will launch for summer ’18 and will debut in September at the Surf Expo trade show in Orlando, Fla.
“We experienced such success with the launch of our Op by Icons of Culture and Gotcha by Icons of Culture collections this past summer, that it was a natural progression to bring on the Maui and Sons brand,” said Greg Garrett, Z Supply, LLC’s co-owner. “We’re working closely with the Maui and Sons owners to bring back original fabrications and designs and pay proper homage to the lifestyle of the 80s.”
Maui and Sons was one of the most iconic brands from the 1980s, with its cookie logo, Sharkman character, and wild neon colors. In 1983, Richard Harrington became the first international licensee of Maui and Sons. He then purchased the brand in 1989, and in the last 28 years transformed it into an iconic brand and licensing company with extensive international presence. Icons of Culture signed a one year licensing agreement with Maui and Sons to design and manufacture a curated, vintage-inspired capsule collection of women’s screen-printed tees, as well as sportswear items for 2018.
“Maui and Sons is proud to partner with Z Supply, LLC and join the brand’s quality roster of heritage California lifestyle brands,” said Blake Harrington, Maui and Sons brand director. “We are confident the very talented and experienced team there will introduce a thoughtfully curated and exceptionally designed women's line based around the same concepts, prints, and graphics pulled from Maui and Sons carefully preserved archives.”
Icons of Culture was launched in January 2017 with its primary mission being to tell the stories of legendary brands, musicians, artists, and photographers of the past and present that helped shaped our society then and now. Authenticity is what the brand aims for, from sourcing original fabrications to repurposing original and exclusive artwork to ensure the stories of each capsule collection is presented in the best and most authentic light.
Icons of Culture’s first heritage-focused women’s capsule collection was launched in May 2017 with iconic surf brands, Ocean Pacific (Op) and Gotcha, which made their exclusive debut in Urban Outfitters for the spring and summer seasons. The collection offered an array of original artwork, silhouettes and original fabrications from both brands. Icons of Culture is excited to continue to offer both collections for 2018 and will open distribution to their specialty boutique partners and specialty chains nationwide.
Maui and Sons by Icons of Culture women’s collection will retail from $34-$86 and will be sold to specialty boutiques and specialty chains across the US.